The amount and variety of give-aways this year is astonishing. The kids (big and small) are amazed. My favourite so far is the pop-up book light, however I did win a USB memory stick from the British Library in a draw. I still hope for one of the many many iPods.
note added later: seems that this is called swag (or schwag). This is a term I had never heard before, but my mother knew what it meant!