Wednesday, June 8, 2005
What Do Your Customers Really, Really Want?
What Do Your Customers Really, Really Want?: "What Do Your Customers Really, Really Want?
by Sherri Dorfman
June 7, 2005
Most businesses these days are under pressure to differentiate their products and services to attract new business. Although customers can play an important role in helping companies define their differentiation, a surprising number of businesses decide to skip this important customer research and launch offerings based on what 'we think our customers want.' "
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